CONSUMER GOODS

Consumer goods is one of the busiest, most competitive sectors our clients operate in. Instore execution is imperative to success in this sector

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CONSUMER GOODS CONTINUE TO DOMINATE THE RETAIL SECTOR, IT IS FAST-PACED AND GROWING QUICKLY

Consumer goods is a sector where real time data is an absolute must. At Donut Agency we understand the importance of turning data into actionable instructions for our teams and insights for our clients. Highly trained, with a clear understanding of the systems within each of the major players. Donut Agency can deliver fast, targeted support for our client’s brands.

PRODUCT PLACEMENT AND MERCHANDISING IS VITAL TO SUCCESS WITHIN CONSUMER GOODS

In this sector we currently operate across multiple teams that facilitate to help ensure that client’ brands stand out in store. Everything from working to educate store staff, training, merchandising, and auditing to improving product positioning through exceptional POS placement.

Within this sector we also have two dedicated teams, one specifically for retail compliance, and our experienced retail maintenance technicians that can be utilised for more complex tasks and installation.

  • Grocery multiples
  • Convenience
  • Symbol groups
  • Pharmacy
  • Discounters
  • High street
  • On / Off Trade
  • On-line
  • Call Centres
  • DIY and Sheds
  • Petrol forecourts
  • Pet care outlets
  • Wholesale Cash & Carry
  • Electronic Retailers

EFFECTIVE DISPLAYS, ON SHELF PRESENCE AND POS IMPLEMENTATION IS THE BASIS OF A GREAT PRESENCE WITHIN CONSUMER GOODS

Consumer goods retailers receive a huge amount of POS to display. It’s a vital part of the customer communication. It is important to get it sited in the best position possible in store. We work with stores to ensure that our clients’ displays are implemented quickly, effectively and visibly.

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Our extensive experience and wide range of services allows us to apply best practice across all sectors that we work in. An analytical approach ensures that we use our expertise to the best effect. And that we work with our clients in a creative and effective manner.

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