MERCHANDISING
Our in-store team consists of highly experienced retail experts who possess extensive knowledge and understanding of store disciplines and supply chain systems. Their wealth of expertise instills confidence and trust among retail store colleagues, allowing them to make essential interventions at the store level with certainty and assurance.
FIRST CLASS MERCHANDISING SERVICES
As a leading, acclaimed merchandising agency in the UK, we prioritize the education of our teams on in-store processes and retailer-specific terminology. Our aim is to ensure that our merchandisers have a clear understanding of what can be accomplished in-store while adhering to retailer guidelines, as well as the level of flexibility granted by store management. We cover a wide range of topics, from printing shelf edge labels to maximizing in-store presence, to provide comprehensive training to our teams.
| PRODUCT PLACEMENT AND AVAILABILITY HAS A DIRECT LINK TO SALES With an in-depth understanding of store disciplines and supply chain systems, our team of retail experts builds trust with store colleagues, enabling them to implement crucial interventions at the store level. This results in satisfied shoppers and exceptional return on investment (ROI) for our clients. Our interventions encompass various activities such as correcting book stock errors, optimizing promotional displays from day one to drive accurate replenishment algorithms, filling on-shelf gaps, and supporting new product launches and range review re-lays. By effectively executing these actions, we ensure on-shelf availability, enhancing the shopping experience for customers. To instill confidence and foster long-term strategic partnerships, we convert our positive interventions into robust ROI calculations. This demonstrates the value we bring to our clients and builds trust with retailers, paving the way for enduring collaborations.
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| HOW A BRAND ENSURED MERCHANDISING EXCELLENCE WITH OUR TEAM The Donut Agency syndicated merchandising team received a brief to support the launch of a new Health & Beauty product in a key trial and penetration-focused retailer, with a trial price of 99p. The objectives included completing the re-lay on schedule, ensuring planogram (POG) compliance, placing promotional shelf edge labels (SELs), and achieving Day 2 availability. |
