POS IMPLEMENTATION AND COMPLIANCE
At Donut Agency, we recognize and value the importance of point of sale (POS) materials, not just as a substantial financial investment but also for their crucial role in creating interest and enhancing brand visibility at the point of purchase.
We provide a comprehensive and seamless POS service, covering the entire life cycle of your POS materials. From storage and re-packing to shipping and implementation, we ensure a cohesive approach. Moreover, our services include filling and compliance auditing, ensuring your POS materials are managed and protected effectively from start to finish.
We provide a comprehensive and seamless POS service, covering the entire life cycle of your POS materials. From storage and re-packing to shipping and implementation, we ensure a cohesive approach. Moreover, our services include filling and compliance auditing, ensuring your POS materials are managed and protected effectively from start to finish.
THE IMPORTANCE OF POS IMPLEMENTATION
Having a well-executed point of sale (POS) implementation and compliance is crucial for your marketing strategy, as it offers a fantastic return on investment and increases brand awareness by directly reaching potential consumers.
However, it's common for the importance of placing your POS materials in the correct in-store locations to be overlooked when they are sent directly to the store. Unfortunately, this often leads to them being missed, lost, or even damaged.
To maximize compliance, it's best to avoid sending expensive POS materials directly to the store. Instead, consider having them walked in and placed properly, as doing so can help prevent a significant 30% reduction in overall compliance.
However, it's common for the importance of placing your POS materials in the correct in-store locations to be overlooked when they are sent directly to the store. Unfortunately, this often leads to them being missed, lost, or even damaged.
To maximize compliance, it's best to avoid sending expensive POS materials directly to the store. Instead, consider having them walked in and placed properly, as doing so can help prevent a significant 30% reduction in overall compliance.
That’s where Donut Agency comes in.
| FULL POS MANAGEMENT AND PLACEMENT CAPABILITY At Donut Agency, we truly understand and value the significance of point of sale materials. They represent a substantial financial investment and play a crucial role in capturing customer interest and promoting your brand at the point of purchase. Our comprehensive and cohesive point of sale service covers the entire life cycle of your POS materials. We take care of everything from storage, re-packaging, and shipping to implementation, filling, and compliance auditing.We work diligently to optimize the lifespan and return on investment of your assets through regular maintenance and replenishment. Additionally, we take pride in pioneering eco-friendly recycling initiatives, turning old materials into new, and supporting CO2 neutrality commitments as responsible suppliers. Our services include:
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| HOW A BRAND ENSURED KEY POS COMPLIANCE INSTORE The Donut Agency's syndicated merchandising team was assigned to deploy and set up specialized units to increase visibility and boost off-shelf sales of a high-value, high-margin, perishable Christmas product in the crucial period leading up to Christmas. Our dedicated Donut Agency Project Manager worked closely with Morrisons' Seasonal Buyer, the product manufacturer, and the POS manufacturer. The goal was to ensure that both stock and units were delivered to the store on the same day. This approach protected POS assets and allowed for a quick setup, maximizing the sales opportunity during the festive season. |
